23 February 2024 – ACEN Renewable Energy Solutions (ACEN RES), the retail electricity supply unit of Ayala’s renewable energy platform, ACEN, received an Anvil award for its impactful digital media program promoting renewable energy supply to businesses in the Philippines. The Anvil Awards, often referred to as the “Oscar Awards of Public Relations,” is organized annually by the Public Relations Society of the Philippines (PRSP).
The award-winning digital campaign, launched early last year, aimed to persuade businesses and institutions across the Philippines to make the crucial shift towards renewable energy, and contribute to environmental conservation efforts on a global scale.
This achievement follows ACEN RES’ outstanding performance in the previous year, where the unit secured a Gold Anvil award for its brand introductory video, “Fireflies.” Additionally, the International Business Awards recognized ACEN RES with a Gold Stevie award in a ceremony held in Rome, highlighting the retail electricity supplier’s excellence in promoting clean and sustainable energy sources.
ACEN RES is the retail electricity unit of ACEN, an Ayala company with the largest capacity of new renewable energy in the country. Moreover, ACEN stands out as the sole Filipino-owned energy company with substantial renewable ventures throughout the Asia Pacific, including in Australia, Vietnam, Indonesia, and India.
In a landmark move for the region, ACEN unveiled a Net Zero roadmap in March 2023, positioning itself as the first Southeast Asian energy company to chart a clear course for emissions reduction by 2050. This plan signifies ACEN’s leadership in the renewable sector and its dedication to the global climate action effort.
ACEN Renewable Energy Solutions (ACEN RES) is the supply retail electricity unit of the Ayala Group. It is a licensed retail electricity supplier and renewable energy solutions provider powering businesses and industries through the Retail Competition and Open Access (RCOA) and the Green Energy Option Program (GEOP).

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Makati City, Philippines – First Atkins Holdings Corp. (Atkins), through its subsidiary Atkins Import and Export Resources Inc., has taken a decisive step toward environmental sustainability by transitioning all its cold storage facilities to 100% renewable energy through a partnership with ACEN Renewable Energy Solutions (ACEN RES), the retail electricity arm of the Ayala Group.
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Pacific Synergy Beverage Corporation founder Charles Lee is young, woke, and determined to steer his company toward a net-zero carbon future. He starts this journey by sourcing power from renewable energy sources through ACEN RES, the retail electricity supply arm of the Ayala Group. “When we were yet starting, our environmental impact may not have been as significant, but as we expanded in volume, our electricity consumption naturally grew,” Lee explained. “I thought, how can we manage our electrical costs and minimize the environmental impact of our energy use.” The 32-year-old entrepreneur found the answer in Retail Competition and Open Access (RCOA). This government initiative enables businesses with an average energy demand of at least 500 kilowatts to contract power from a supplier of their choice. In 2020, Lee found that Pacific Synergy could participate in the program. “Being able to choose our electricity supplier means that we also have greater control over which sources our energy supply will come from. The offer of ACEN RES had a guaranteed renewable energy supply, making it easy for our company to pivot towards sustainability. [ACEN RES representatives] explained how much carbon emissions would be avoided by switching to RE,” he added. Lee intends to move beyond carbon neutrality. He is determined to achieve net-zero plastic — recapture and recycle the plastic that his business releases to the environment — and eventually, use 100% recycled plastic bottles. The young entrepreneur knows that achieving full sustainability is long and complex, but he is determined to pursue it no matter what. “The younger generation takes climate change more seriously because we live in it. In terms of energy, I am glad to have a dependable partner, ACEN RES, to make our sustainability journey within our reach,” he said.
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